Client: Pastime - A concept design for a fictional after-school children’s program dedicated to enriching the lives of students through art, exploration, exercise, and dance. It is a place of happiness where kids can be kids and through art education and exercise, they can expand their horizon and unleash their fullest potential.
Project Brief: Create a brand identity design, web design, and merchandise design to attract parents who are interested in the personal growth of their children outside of the traditional classroom environment. Target audience are involved parents ages 28-40.
Project Association: Art direction, color theory, layout, brand and web design, illustration, and typography.